TL;DR: Retention cohorts are expensive to generate, especially if you’re working on a database lacking analytic functions. A deterministic approach is; joining ‘first action’ to ‘returning action’ steps and counting the distinct connectors (user or device identifiers). Joining huge amounts of data should be avoided when working on big data…

The cool features aside, Firebase is also a powerful analytics platform with built-in funnel and retention reports. You can filter your user segment on various dimensions such as platform, stream, demographics or custom user properties. Firebase can also attribute your installation marketing channels down to the ad-set and creatives. Although…

Many of us landed on Firebase due to it’s powerful and free services such as Crashlytics, Remote Config, Cloud Messaging, Analytics and many more. When it comes to understanding how your users behave, analytics plays a crucial role. Building a custom data pipeline may cost you in the early stages…

We have many stuff at home that we may want to turn on-off while we’re not home, or even we’re to lazy to get up from our confortable couches. Lazy hobbiests and engineers work really hard to make their and others life easier. …