In startup ethos, you hear a lot about “first principles”. It’s the idea that every problem can be tackled (and solved) using logic, rather than being clouded by history and habits.
Another startup idea is the corollary: experience can be detrimental rather than helpful, since experience means you have seen…
In recent years a trend has emerged in tech: whatever you do in your product or marketing, A/B Test it: run the change on some users and not on others, and see which group performs better. It’s fundamentally a good idea. But at scale (e.g. larger teams) it can backfire…
3 years ago we set off on a journey to give every marketer their own virtual marketing analyst.
I remember spending so much time at Apple preparing Quaterly Business Reviews and trying to a- get the numbers I needed and then b- slice and dice them to, fundamentally, answer two…
I spent 10 years in Product Marketing at Apple and I was making in average 1 slide deck every 10 days.
This is not an Apple thing: every PM will tell you, Keynote/PowerPoint is a key tool in their arsenal. But it’s broader than PM. In fact, in any job…
This article is written from the perspective of a founder / CTO. So it’s not just about the technical merits of the technologies put forward. There are other criteria to take into account:
It was not so long ago that Marie Outtier and I were sitting in a basement (true… but it was not that bad) prototyping a demo for what Aiden was meant to be.
Since then we…
A few years ago, Wired published an article that gave me pause. In a nutshell, it was describing how — despite what we had thought — the brain can be “reconfigured”. It was illustrated by the story of a young boy whose brain had been damaged after an accident, to…
AI runs on rationality. At least that’s how it feels.
You may have come across the brilliant podcast “The Knowledge project”. I just listened to the episode on Artificial Intelligence where Shane interviews Pedro Domingos, a professor at the University of Washington (thanks Marie for the tip!). It’s one of the best general “overview” of the field I have listened…
Steve Blank’s almost “academic” essay on why Apple is (pretty much) doomed has generated a lot of interest on the web. It is very interesting indeed. Does it depict the reality accurately? I am not sure.
NB: I spent a decade at Apple in product marketing so yes, I am…
Engineering & Product @ Twitter. Before: co-founder @ Aiden.ai (acquired by Twitter). Before: product manager @ Apple
