Camay

Identifying the underlying assumptions takes a lot of mental energy and discipline. Express the opportunity as a customer problem and work backwards. What has to be true for the opportunity to exist? Now take each of those assumptions and ask what are the main assumptions behind them? Repeat until …

Wireframe & prototype key layouts to see when they break and how they work. This is a true content first approach. For the wireframing / prototyping piece we used a newer Adob…