This speaks directly to the 4.5 years I spent in pharmaceutical marketing. The reality is this: communication channels and preferences are changing every 3–6 months. Snapchat, as an example, continues to be hacked by brands and influencers to promote new and creative messages… and people love it.

Regulated industries don’t have to be excluded so long as they maintain integrity + authenticity in what it is they’re trying to communicate. Great read!