How to Build a Startup Press Kit by an ex-Journalist

Tricia Levasseur
Nov 2, 2017 · 10 min read
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You don’t have to spend a lot of cash to get coverage:


Your company’s online Press Kit:

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Screen shot of Google’s Press Center

Important points:


Tick List:


Must haves for your story-specific Press Kit:


Distributing your story-specific Press Kit — snail mail or email?:

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Email distribution is cost effective — billion dollar case study:

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Leverage Press Kit content:


Ready to run a campaign?:

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