Sales Storytelling for Startups

Tricia Levasseur
Jan 25, 2019 · 15 min read
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Photo by Priscilla Du Preez on Unsplash.

Selling has Changed:


Introduction to Storytelling:

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Storytelling Framework:

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Photo by Startaê Team on Unsplash.

Build your business on a story foundation:


Storytelling is a Superb Tool for Startup Founders:

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Replex.io’s Co-Founder captivating the crowd at GTEC’s Demo Day in Berlin.

Buyer Personas help you clarify your customer:

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Buyer Persona Example
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Buyer Persona Example
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Generate your buyer personas with this free tool.

Understand your customer’s journey:

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Typical Sales Funnel
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HubSpot’s Flywheel Graphic

Extra Reading — Jobs Theory:

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Competing Against Luck book
Harvard Professor Clayton Christensen giving a guest lecture on ‘Jobs Theory’.

Mapping your go-to-market sales strategy:

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Your lead is ready to buy — proposal time!:

Include a strong email signature:

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Email Signature Generator

Sample Sales Proposal Content:

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Proposal Cover Example

Integrating sales story and sales tech:

Using a basic CRM for sales enablement:

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HubSpot CRM contact page view.
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Example of HubSpot CRM’s Deal Pipeline view.

Don’t forget to delight!:

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Invoice Template Generator


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