But It Does Transform You

To confront a person with his shadow is to show him his own light. Once one has experienced a few times what it is like to stand judgingly between the opposites, one begins to understand what is meant by the self. Anyone who perceives his shadow and his light simultaneously sees himself from two sides and thus gets in the middle. — Carl Jung

It seems like every day I see at least one ad on Facebook or blog post or new 7-day challenge that claims that if you get in touch with your shadow (subconscious, etc.), it will completely…


Life Lessons from a Pandemic

2020 was a year of explosive growth for me. Despite the challenges it presented and all of the hardships it brought, I’ve never made as much personal progress in a calendar year as I did in this one.

  1. Quitting my job in the middle of a pandemic is the best worst idea I’ve ever had. Quitting was absolutely the right thing to do. I was not happy in my job despite loving the company I worked for and (most of) the people I worked with. But when the unemployment rate is high, rates go down and competition goes up. In…


Create a Marketing Plan that Doesn’t Lead to Burnout

I’ve been working in marketing for years, and the more I think about it, the more I realize how much I don’t really like marketing.

Or, at least I don’t like the kind of marketing that I see everywhere, invading my social feeds and inbox on a daily basis.

Most of it feels…well…not great.

It’s why I’ve struggled so much to market myself. Because while I can get behind a lot of these tactics for someone else’s product or service, I have a really hard time doing those same things for myself.

It took a long time for me to…


The Real Reasons Behind “Writer’s Block”

Anyone who’s ever attempted to write something longer than this article has likely encountered writer’s block. It can be debilitating and completely derail any project you’re working on, whether it’s a book, long-form article, report, or anything else.

We tend to think of “writer’s block” as this magical, ethereal thing that just happens, that we can’t do anything about, and that we just have to deal with. But if you make a living as a writer, that’s not really an option. You can’t just tell an editor, “Sorry, not going to make my deadline, I’ve got writer’s block. I’ll get…


Or, why time blocking doesn’t always work for the creative mind

I remember the first time I came across the concept of “ultra-scheduling.” It was on designer Jessica Hische’s blog, and it seemed like it might be a great way to finally keep my day organized and get everything done in a timely manner so I could have my evenings free to do whatever I felt like.

At the time, I was often working 12-hour days (despite being “part-time” at my job), and couldn’t seem to get a handle on my productivity and time management. …


Or, a tale of 1-star reviews and fan mail

I’ve been making my living as a full-time writer and editor for around 15 years now. I have chapters published in five non-fiction books, plus I’ve written and published four others (two of them published by major publishers in the US and UK, two of them self-published by choice). I’ve also written five novels and novellas. I’ve written somewhere in the range of 1–2 thousand articles (I lost count a long time ago) that have been published on sites with millions of readers. A lot of those rank #1 on Google in fairly competitive search queries. …


A New Method for First Draft Clarity

I’m a firm believer that every entrepreneur should write a nonfiction book to help elevate their business. But the biggest thing holding most of them back is that writing a book is a big, scary project, especially if you don’t know how to get started or feel like your writing skills aren’t up to par.

I’ve written and published four non-fiction books, plus had chapters featured in another half dozen or so. I’ve also written and published somewhere in the realm of 1,000 articles (it could be more, I’ve given up keeping count) in the last 15 years. …


But Not Many Have the Drive To Do So

I still visit my favorite childhood bookstore and have become friends (and trivia rivals) with the owner. Bookstores and libraries were my sanctuaries growing up. I biked to the library at least once a week, all through elementary school.

I mean, all that knowledge right at your fingertips (yes, I know, smartphones have made that even more true). Any time I wanted to learn anything, off to the library or bookstore I went. And while I read plenty of fiction growing up, nonfiction was kinda my jam.

As an adult, I’ve written and published four non-fiction books (and chapters included…


Or, Why I Quit My Job in the Middle of a Pandemic

I quit my job in the middle of the COVID-19 pandemic. This was not just any job. It was a cushy remote job at a company that’s both well-positioned to ride out the pandemic and also treats its employees very well.

It was not an easy decision to make. While I liked the company overall, I was unhappy in my current role there. More importantly, I was unhappy being an employee in general. With everything going on in the world, though, was I crazy to even consider quitting? …


EXCERPT FROM BLISS TO BOSS

The Key to Creating a Killer Offering

This is an adapted excerpt from Bliss to Boss: The Practical Guide to Creative Business.

When you’re creating a product or service, it’s important to think about the problems your potential customers have. What problem are you trying to fix for them?

A problem doesn’t have to be something dire. It can be as simple as a lack of beautiful things in their life or a lack of pampering. But there’s something that they consider to be a problem that you are uniquely able to solve for them.

Because you’re solving problems, you should make whatever you’re selling feel like…

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