A look at form vs function from a UX Designer’s perspective.

My first impression of the Tesla Cybertruck at the unveiling was similar to many people’s reactions, something like “Uh, what?”. I thought it looked half-baked and awkward, and was actually mad about it. I believe in Tesla’s mission and have been continuously impressed by their products. Now I was asking myself why they would make something so unrefined — It seemed uncharacteristic of Tesla. So I spent the rest of the night and weekend trying to figure out why they designed it that way. …

User Experience (UX) is vital for successful products. It has gone from being a differentiator to being an expectation, at least for most industries. It can be hard to get a grasp on the value of UX work, especially for those who aren’t familiar with the process. This is because there are many hidden and hard-to-measure benefits.

In this article, I’ll attempt to make the business case in terms of ROI, with actual statistics and case studies. Let’s talk about its value in two ways, and keep in mind we will be framing this in the context of digital products.

First, the value of UX as a whole

A more collaborative approach


Great, another UX article.

There are tons of articles out there talking about UX, deliverables, how-to-whatever, you name it. But one thing that has been on my mind for a while was the division of roles in the field and confusing distinctions between responsibilities during the process.

We do things a bit differently at Vincit. We believe that the term “User Experience” (UX) refers to the entire experience of a product, ranging from the offering itself, to the user’s pathway through the product, to the visual polish and quality of implementation.

This article aims to provide insight into the industry, as well as explain…

Cameron Sagey

Design Lead at Vincit California | Passionate Chips and Salsa Eater | www.dribbble.com/cameronsagey

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