99 Bikes

Ecommerce Manager | Dec, 2011 — Nov, 2013
I was the Ecommerce Manager at 99 Bikes. I set up their Magento store and grew the online store to an ARR of a few million.

• Ecommerce Management
• Ecommerce Strategy
• UX / UI Design
• Designed and set up a new Magento store
• Management of dispatch and shipping
• Building customer service standards and procedures
• Setting up marketing campaign strategies
• Using data to find new product categories and conversion optimisation

Process

During my time at 99 Bikes I:

• Set up their ecommerce systems
• Cleaned up the store’s data and merchandising
• Optimised their AdWords
• Discovered new product categories which drove 80% of total sales
• Increased sales from thousands to millions
• Helped promote their omnichannel sales strategy
• Integrate customer service
• Migrated from osCommerce to Magento

The first update kept the same old ecommerce software. I concentrated on improving the content structure and user experience

99bikes.com.au when I first joined (left). Improved navigation and user experience (right)

New Magento webstore I designed and setup (below)