99 Bikes
Ecommerce Manager | Dec, 2011 — Nov, 2013
I was the Ecommerce Manager at 99 Bikes. I set up their Magento store and grew the online store to an ARR of a few million.
- Ecommerce Management
- Ecommerce Strategy
- UX / UI Design
- Designed and set up a new Magento store
- Management of dispatch and shipping
- Building customer service standards and procedures
- Setting up marketing campaign strategies
- Using data to find new product categories and conversion optimisation
Process
During my time at 99 Bikes I:
- Set up their ecommerce systems
- Cleaned up the store’s data and merchandising
- Optimised their AdWords
- Discovered new product categories which drove 80% of total sales
- Increased sales from thousands to millions
- Helped promote their omnichannel sales strategy
- Integrate customer service
- Migrated from osCommerce to Magento
The first update kept the same old ecommerce software. I concentrated on improving the content structure and user experience
99bikes.com.au when I first joined (left). Improved navigation and user experience (right)
New Magento webstore I designed and setup (below)
