Balloon Agencies

Cameron Smith
2 min readSep 22, 2018

Ecommerce Manager / Product Manager | Jul, 2010 — Dec, 2011
I was the Product Manager at Balloon Agencies. I updated their systems (CRM, marketing, customer service etc.) and migrated their wholesale orders from phone to online. This resulted in a multi-million increase in online sales

  • Ecommerce Management
  • Ecommerce Strategy
  • Marketing Strategy

The Challenge

Balloon Agencies is a balloon and party supply wholesale business. Originally, orders were made via FAX or phone.

They had a basic online store — however, the information architecture was confusing and the inventory inaccurate.

The website was missing a strategy to acquire and onboard new wholesale customers.


During my time at Balloon Agencies I:

  • cleaned up the store’s data and merchandising
  • fixed conversion issues
  • made it easier to use
  • helped transition majority of sales from over the phone/fax to online through their store
  • fixed their online advertising spend to more efficiently capture wholesale leads
  • created landing pages to capture new wholesale clients

Original online store (left). Updated site, using same technology, with improved navigation and SEO (right)