…rything at once. They want to be seen both as risky and innovative, as conservative and mainstream. Effective branding relies on clear positioning, consistent messaging, and a well defined identity; any attempt to be too many things at once can cause communication failure.
…iring about a job opening, trusting your products, doing business. As they say over at allBusiness, “There’s nothing more inauthentic than a professionally staged photograph of people who clearly don’t work at the company. It puts your company behind an overly polished veneer that makes you seem distant and possibly uninviting.”
…asculina, é comum que as alternativas apresentadas para o uso da linguagem neutra soem “estranhas”. Mas não é estranho também o fato de usarmos formas masculinas para nos referirmos a pessoas que não se identificam com o gênero masculino? O que é mais estranho? Talvez seja necessário repensar nossos padrões e mudar nossa forma de olhar …
bor … 40-hour work week. We rarely take vacations or personal time off (even if our employers offer it). We honor our virtuousness as workers with catchphrases like “always hustling” or “you’re crushing it!” — only to try to convince ourselves that fetishizing labor is good and healthy.
The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.
…ersations often turns into a set of tasks and action items, some of which will be delegated to you. By speaking up, you can build a sense of ownership to what will come out as the meeting output and increase the chance of working things that align with your point-of-view. Wouldn’t that be more fulfilling compared to potentially working on something that seem irrelevant …
…ocess of beautifying things. The visual aspect is a part of the redesign but it’s not the redesign. If you are redesigning your product just for the sake of better-looking visuals, drawing inspiration from retina-ready mockups from Dribbble, and implementing design trends without any research to back it, your redesign is bound to fail.