Interesting article. I’m a believer that feedback should be behavioural. For example, giving someone in your team feedback that they need to “stop being rude” is open to so much interpretation. What does “rude” really mean? Close your eyes, imagine you’re in a meeting and someone is being rude. I bet you and I would have a different idea of what what rude looks like, right? Now translate that into the behaviour that person exhibits, for example, their body language. They lean back in their chair, cross their arms, shake their head and roll their eyes. These actions are what make you feel like they’re being rude, and based on that you can give specific feedback. For example, “When you cross your arms and lean back in your chair, I perceive that as being rude. Please change that”. Much more specific and much easier for someone to take action on.