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There is not natural hierarchy of things, all the parts in nature are essential to the whole. Just like a free form agile organisation.

“Why are there managers?“

One day about 3–4 years ago, that thought popped into my head. Some of my then colleagues and myself were talking about company structures, since we work with many types of clients, large and small — and that question fell out of my mouth. I had been playing with the idea some times before, but not as clearly. It sparked something in me and I haven’t been able to put it away since then.

[After I wrote this post the first time 2 years ago, but didn’t publish, I have since discovered that these types of organisations already exist — and are indeed very well functioning. …

Part 2 of 2

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In the first part of this short post series I was describing in rough terms how digital affects our environment — and how the state of digital design with green thinking looks like from my own experience.

This time I am moving to action. One of the typical reactions I get when I discuss the subject with my peers or others working in digital — is “..I would love to, but I don’t know what to do about it?”. A very understandable reaction, the subject feels so huge and people’s own role feels so small. …

Part 1 of 2

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For a long time I ignored why something did not feel right. As a person working in the digital industry in a culture of the new, shaping the new world— and at the same time being a really old-fashioned analogue, non-digital, ‘let’s-use-this-chair-another-100-years’, and in general with a deep need to treat our blue planet in a Safe Way, I felt off balance.

However nobody else seemed to feel the same dilemma. Everyone I knew with similar ideals and working like me in digital didn’t seem to be burdened by the contrast, although that may be because I never dared to ask those questions. …


Camilla Dahle

Opinionated design strategist with a deep conviction of the good which design can do.

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