
Running the business is your first priority. Your success (and financial stability) will come from expertly running your business — not writing copy, rebranding your client’s website, teaching yoga, podcasting, or making jewelry. In other words, you will spend 15% of the time doing what you love (your gift..in my case coaching and writing) and 85% of the time marketing, administrating, selling, strategizing your business, and answering a shitload of email. Survival will totally hinge on how quickly you adopt this role of Business Owner first, creator of pretty things, second.