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Interesting : I have thought this for a while since coming back to work in 2013. Advertising is supposed to be a creative business but it is now run by people who are not creative in any way. I’m not sure why these people came into the business — to make money? (wrong) or to hang out with cool people? (possibly but getting less likely every day). These people don’t understand, value or listen to creative, they tend to listen to management consultants instead (see above). Surely it is not hard to see that a creative business run by creative people (Charles Saaatchi, David Bernbach, Steve Jobs, David Ogilvy, Robert Saville and Mark Waites, Dan Wieden, John Hegarty) can revolutionise your own business? The rest is just bad marketing…

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