Brian Hanf
Jul 28, 2017 · 2 min read

I think you over estimated earned media and first year loyalty. I think a lot of your ideas would have been better tried after traditional marketing gave you feedback of the market.

I did work on political campaigns for a long time, first time candidate would often say they knew a better cheaper way to reach voters. There are things to supplement how you campaign but in the end the tried and true tactics (how you implement strategy) always were the best. Strategy on where and when to deploy those and in what quantities was always the ‘tricky’ part.

From what I see from far away is a inexperienced ticket sales group not being successful. It doesn’t mean that tactic is wrong, but perhaps the strategy they employed was. For example I saw some of the seat pricing and ‘grouping’ suggestions - placing like minded fans together -I don’t know if that ever happened, but seemed like interesting sales tactic — I wasn’t sure I understood the strategy of it. Seems like a tactic that may have had the same strategy result could have been meetups before the game and general admission areas for them to gather in (an agile approach to the same strategy) during the game. So other people mentioned ‘theme’ nights, that is another tactic.

If you know that 1% of attending will return for 5 games, you need 100 each week to gain 1 ‘easy’ one the next 5 — that seems to hold with your numbers. So this year 20,000 paid unique attendance, should get you 200 for 5 games next season.

I’m only casually following along with your club’s activities, I don’t know how or what you are actually doing.

    Brian Hanf

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    I used to help people to win elections. Now I develop software using c#