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My client started a business as a consultant for Unreal Engine (UE4) development and built several game play systems that he could sell in the UE4 marketplace. He asked for a website to promote his business that matched his level of talent.

The Research

Unfamiliar with the UE4 gaming culture, I needed to understand his users. Who paid money for UE4 material? Who were the users that enjoyed this medium as a hobby? …

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Write, design, produce. My days start, end, and run on gratitude and voracious discovery. Each day, it is easy to see the glorious colors and magnificent design in the world.

My worldview is constant abundance. There is always more to give. We should not take for granted that we are safe, secure, and our wants are minimal. Show this gratitude by sharing abundance.

Let’s give of what we have because there will always be more. Be it food, shelter, time, talent, treasure, love, beauty, patience, kindness, goodness. There is always more in this world. Make room for it.

Our world is shaped by practical design thinking. I am a human-centered problem-solver. My work changes people’s lives because users are able to maneuver easily in the digital world. Do not take this impact for granted. Embrace it with joy. …

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Cisco Release Notes circa 2009

Release notes are a thankless job. Even teams with solid release note practices say release notes are a necessary evil to record what changes happened to your product and when they went out. The current trend on the internet asks software teams to treat the notes like they are a marketing tool and to promote your brand through the exciting changes to your product. In the words of the great and powerful Seth Godin, “Tell your story.” But what a jump from “fixed this broken thing” to telling a product’s story sprint after sprint.

In working through your product’s story, you will find the problems that go beyond release notes. You will find a mythos problem, a personnel problem, a definite enthusiasm problem, or worse. When I start this exercise with clients, I usually have to take their story from “Why do we even need a story?” …


Maggie Campbell, UX designer, product manager, life-long learner, weeknight warrior, chronic over-thinker, deficit levels of attention

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