Analytics Lead @ Stoke Analytics.
Over the last few months, I’ve had a number of friends, colleagues, and acquaintances send me emails and ask me about how to get a job in data analytics or how to learn data analysis skills. This post is a summation of my responses, and should…
B2B Marketers don’t care about ROI.
As much as they say they do — they don’t, not really. Because if they did, they would be willing to stop doing marketing ‘activities’ and start creating real business value.