Dr Nic, great post and thank you for posting it. In my perspective I think you already answered the question. Most healthcare organizations think of telehealth and mHealth and all the other digital tools as a single channel. Hospitals and providers haven’t adopted a different ecosystem, considered the processes needed, or the new skills to acquire to adapt to our change in the market. Healthcare typically thinks internally specific to their market. Problem is that the external world of healthcare now defines the “market” and we need to adjust accordingly.