5 Neil Patel Blogs that Made Me (And Can Make You) a Better Content Marketer
I owe a lot of everything I know of, and can practice of digital marketing to Neil Patel.
Even though I’m yet to purchase any of his courses (something I must eventually do), his collection of blog posts have, and is making me a great content digital marketer.
Sometimes I read through his posts and conclude that he offers too much for free.
To be frank, he does.
Trust me if I paid for the posts, videos, emails and free webinars, which Neil Patel happily gives out for free, I wouldn’t in any way feel cheated.
In fact, I would still have thanked him for selling such reserved information to me.
However, there are 5 blog posts which helped me become a better content digital marketer.
First, they ushered me safely into the sweet romance, which digital marketing has turned out to be for me (I studied Production Engineering), then they’ve equally stood out to keep me going and becoming better.
I am very certain these same blog posts can make you a better marketer.
Better? Actually, they can make you great.
Whether you’re new to digital marketing, or have been practicing it for some time, it doesn’t matter, these 5 blog posts would surely make you better.
Funny enough, on my mobile device, I downloaded a browser specifically for keeping update tabs from three sources open forever.
And now that I want to also give real attention to the dependably converting email marketing, I’m definitely taking the path and advice of another Patel.
This time in the person of Sujan Patel.
Someday, when Nigerian businesses fully embrace digital marketing, and I institute what I’ve learnt from these sources — which is my ultimate goal, I MUST find a way of showing my profound gratitude.
But for now, here are the Neil Patel blog posts that made me, and is still making me a better and great digital marketer.
To help you use these blog posts to boost your own digital marketing skills, I’d explain how they helped me, and how they can help you too.
So please, do yourself the favor of hanging on to the end.
- How to Generate Buzz When You Launch a Product.
- Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive
- Digital Marketing Made Simple: A Step by Step Guide.
- How to Create Better Content for Your Customers.
- Four Best Content Marketing Examples from Unknown Companies
1 How to Generate Buzz When You Launch a Product.
Wondering why this is my first pick even when it appears not be a complete digital marketing topic?
Even myself would’ve wondered so.
However, here’s the thing: when I first encountered Neil Patel, I wasn’t actually searching for information on how to become a digital marketer.
I was researching and randomly looking for information on how to effectively and successfully launch my first venture.
After graduation, I had my dream business idea selected by the Federal Government, succeeded with the training, and smashed the pitching process.
And so, I set myself up to receive funding.
During the training, the excitement of boasting of a business idea that was considered viable by Nigeria’s top authorities felt a realistic blow.
Businesses failed. Irrespective of how viable or attractive the idea behind them was.
To at least avoid failure, I initiated a search looking for information on how to successfully launch my new product.
And there came this article. Not exactly what I was looking for, but somehow, the title got me to click on it.
That click is what ushered me into this digital marketing romance.
Today, and 7 months later, it’s beyond an ordinary romance.
It’s now a full love affair.
One I’m willingly staying faithful to forever.
But why should you care?
There are so many reasons why you should, but I’d mention only two.
First, as a digital marketer, you need to know how to launch your business products, or that of your clients with the right buzz.
No matter how good a product is, if people don’t know about it, or aren’t convinced how it solves their problems, they won’t buy.
It’s not what any product owner wants to hear, but that is as true as it gets.
Which means that as a digital marketer, it’s your duty to generate as much buzz as you can possibly generate, using all the available digital marketing channels available to you, whenever a new product launch is imminent.
Secondly, as quoted from Neil himself from the blog,
“Nothing is more frustrating than spending countless hours on a new product, only to find that the launch fails and you haven’t met your revenue target.”
Reading the blog post in question, I felt a personal connection like Neil was directly talking to me.
I wanted more. Or, I wanted to know this man.
In quest of that, and still in line with what I was looking to accomplish at the time, I clicked on his Webinar invitation on “7 Best Marketing Tactics.”
I was still innocently finding ways to launch, so hearing the phrase “best marketing tactics” sounded overtly interesting.
However, signing up for that Webinar means I equally signed up for the amazing world of becoming a Digital Marketer.
The rest is the story (in part), and the lessons evident in this article.
Just hang on…
2 Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive
I learnt invaluable marketing tips by keeping a date with my very first Neil Patel webinar.
But most importantly, in course of the webinar, I actually took real note of the term “Digital Marketing” for the first time.
As a fresh graduate aspiring to spring right into entrepreneurship, I realized it was imperative I have factual knowledge of digital marketing.
Until this time, I was still looking for, and gathering every information I could find to lift my business off the ground when the funds were released.
And so I opened up good old Google, in the search box, I typed, “why entrepreneurs need digital marketing knowledge.”
As you can guess, Neil Patel popped up again. This time, with this second blog post.
Immediately I saw his URL and the title, I didn’t even hesitate to click and ignore other results on the SERP’s.
In his usual fashion, this blog post was in-depth. I appreciated the topic so much.
It dawned on me that the world was virtually approaching a time where almost everything would be connected by the Internet.
I stopped for sometime to realize how I’d been influenced by digital marketers even when I didn’t know it.
More importantly, I did accept without a second thought that every entrepreneur had to be savvy with digital marketing.
Also, I realized I could become one, without having to go through another five years in the university again.
That day, I took up the challenge.
Today, I’m glad I did.
If you’re a digital marketer, I take it that you’re in some form — if not in all forms, an entrepreneur.
So while there wouldn’t be any need to stress the importance of being digital marketing savvy, I’d advise you continually be.
That is, digital marketing is a very dynamic field, things change in split seconds.
So you see, you must be digital marketing savvy. You must go beyond your comfort zone, continually train your research muscles, and keep on eye on competitors.
If you don’t, don’t continually get more savvy, or take a foot of the pedal, you’d not survive.
And that is applicable whether you’re just a 9–5 professional digital marketer, or an entrepreneur.
3 Digital Marketing Made Simple: A Step by Step Guide
At this point, the topic, ‘digital marketer’ had started crippling firmly into my thoughts.
I took a step back and tried to fit it in.
What did I need to do to be considered one?
Personally, I love excellence, and I love that when something is done, it is left with a distinctive touch.
I didn’t just want to bear the name ‘digital marketer,’ I wanted to become a reputable one.
So I resolved to give one whole year to grasp the concept, understand the principles, and learn exactly what I needed to learn, and finally, how to distinguish myself.
Finding this blog post wasn’t hard.
Neil had earned my trust. I just went to his blog, navigated the treasures stored there and dug this one out.
I know of several digital marketers who know of this topic on the surface alone.
Being an industry where anybody and everybody is allowed entry, people have, without a principled knowledge of how digital marketing works, called themselves one.
At the time I read this particular blog post for the first time — I’ve actually read it more than four times now, I was a blank slate on the topic, excited to get filled.
It’s funny how, 7 months in, I consult for two businesses, still maintain my physical internship position — one I volunteered for, and have offers awaiting me to take up.
I wonder if I’d get the references I’ve earned if I didn’t first resolve to understand the principles applicable with digital marketing.
And that everything, if based on its own principles, just as life is, cannot fail to succeed.
This third blog post had the operational principles of digital marketing simplified.
You can read it every week and still find another dimension to it.
You only just have to acknowledge its principles.
So, what is digital marketing?
I like to define it this way: “a means of helping people solve their problems using the power of the Internet.”
I refuse to see it as a means of selling.
I refuse to acknowledge it as a medium for making quick money.
I refuse to accept it as a way of securing a side gig.
How do you define digital marketing? What perspective do you hold of it?
Your answer to both questions above could determine how far you go, or what legacy you leave as a digital marketer.
I learnt a lot from this article when I read it for the first time. But what I learned and loved most was that digital marketing thrived on valuable, helpful, and mind-blowing contents.
I don’t know how you define digital marketing in your own words. I’d only hope and advise you to base your definition of it on its principles.
However, I must stress that you consider the creation of helpful, valuable, and mind-blowing contents as one of your indispensable tool.
If you do this alone, you’d become a great digital marketer. You may only need to learn how to distribute such contents so it gets found.
4 How to Create Better Content for Your Customers
Content is king!
I’m definitive that no matter what changes the rumored Google new update, Fred brings, content would still remain king.
Hence, there would never be a time when the creation and distribution of valuable content as an effective digital marketing tool would cease.
Have you been creating valuable, and helpful contents for both your current and prospective customers as a reliable digital marketing strategy?
Having discovered and accepted the importance of great content as the spine to distinguish myself as a digital marketer, I resolve to start from here.
I wanted to know how to create content for customers. I knew from this blog post that creating valuable and helpful contents would draw people to me.
In the words of Neil Patel from this blog post,
In web marketing, “content” simply means a piece of information that’s available electronically. As a rule of thumb, good content should be interesting, challenging, entertaining and worthwhile. Otherwise, the producer (writer) has wasted his or her time.
I would have loved to paste the entire content of this blog post here.
However, to keep it short, below are the invaluable points on how to create content for your customers, which I learnt the first time I read this blog post. I still hold on to them, and you should.
Before I do that, I must stress it, just like Neil Patel stressed it, that you must know your target audience, which can be obtained if you create your customer personas with facts and some educated assumptions.
#Step One: Brainstorm Ideas and Topics
- Define the objective and agree on it
- Set a time limit for brainstorming for an idea
- Refine your ideas
- Analyse the after effect
- Prioritize your list of ideas
- Decide to take action
- Control and monitor follow-ups
#Step Two: Long-Tail Keywords Research
- Choose your seed keywords wisely
- Dig deeper into Google Keyword Planner
- Identify long-tail commercial keywords
#Step Three: Writing Action-Grabbing Headlines
Writing headlines is really important. Here Neil revealed many types of successful headlines and tools that can help you generate some.
However, what I remember most about this section was that it initiated my friendship with both HubSpot Academy and the Copyblogger blog.
First, even before I rounded up this blog, I had clicked to the HubSpot site, found my way to their academy subdomain, and enrolled for their Content Marketing Certification.
And for Copyblogger, I think they’re the go-to destination if you truly want to acquire the mastery of writing convertible, and non-ignorable headlines.
#Step Four: Outsource Content Creation
On-going activities in the digital marketing field is one that is overwhelming to keep pace with.
Most times, there’s not enough time to allocate to valuable content creation. Which means you should outsource your content creation to freelancers.
I personally trained two people for free to master the creation of valuable contents.
I needed reliable people to push the contents needed to deliver my clients the results I strategized to achieve while I focused on implementing the strategy.
If you can, and agree on the importance of creating valuable contents for your customers, please do same.
#Step Five: Promoting Your Content
If you can, give it a watch.
Not promoting your content, or distributing it like Justin Champion of HubSpot prefers to call it, is like discovering or producing something golden, and then burying it right back into the ground.
People are always looking for valuable and helpful contents, when you manage to produce one, please promote it so that they can find it, find you, and ultimately find your business.
5 The Four Best Content Marketing Examples from Unknown Sources
By the time I was reading this blog post for the first time, I had got my first digital marketing certification — HubSpot Academy’s Content Marketing Certification.
I was very excited. Even before I thought of reflecting my new career path on my CV, I had secured an opportunity to freelance as a writer content developer.
But because I wanted to standout, I needed something to model my efforts.
It wasn’t new to me that when you set out to do something new, you should borrow a leap from what has been done in the past before attempting to reinvent the wheels.
So I sought for content marketing examples that had been reliably proven to work.
At this junction, I could’ve easily mistaken the Neil Patel’s blog as my own version of Google.
Once I got symptoms on the need to learn anything as it concerned digital marketing, I immediately surfed his collection of blog posts.
This time, I found this one.
In the same manner, it provided me exactly what I craved. In fact, it provided me more.
As a digital content marketer, you’re in luck because other people are helping you to brainstorm, and create wonderfully performing contents.
If you’re limiting yourself to only the content ideas you generate, you’ve been missing out on what’s been proven to work.
To buttress this point, I’d leave you to ponder on what is one of the most famous quotes the world has produced.
I mean “Good artist copy, Great artists steal,” by Pablo Picasso.
Neil Patel identified four relatively unknown companies who were strategically, and excellently using content marketing to their advantage.
In his usual way of identifying the connecting dots, Neil Patel spotted the exact gain-points these companies adopted to achieve winning content marketing campaigns.
#1 Go Viral with Trending Topics Like Hootsuite
In this case study, Hootsuite took advantage of a trending topic, using same to amass a over a million YouTube views on their content marketing campaign.
Events that would naturally, and easily win the attention of people take place every single day. If you can’t find one, you’re probably not looking close enough.
One of the best way to draw people into your message — which is what valuable content seeks to do, is to talk to them in the language they understand.
And so, if they are building the momentum in expectation of an event, why not build your content marketing message around that?
That is exactly what HootSuite did.
If you do same, you’d gift yourself and your business an appreciable reward.
#2 Create Better Custom Content Like Intelligista
As highlighted by Neil, 78% of Chief Marketing Officers believe that custom content is the future of online marketing.
In fact, one of the things that’d make your content to be considered valuable is if those who consume it love it.
And to ensure your target audience enjoy your contents the most, thereby giving you their trust as loyal customers, you must create customize contents for them.
In the world of luxuries, we all know how reserved one feels when they have their products customized. It’s a way of showing that, “I am different from the rest.”
Make your customers feel that way by customizing your contents for them. Listen closely to their challenges, create contents that solves their problems. Create contents in the format they prefer.
And the height of customization, deliver it to them where and when they want it.
This would make them feel special, this would differentiate your business from the rest, win you their loyalty and advocacy, which means you’d become a great content marketer.
#3 User-Generated Content by Muji
This is where you can take a step back and let your consumers create contents for you.
Neil gave two reasons why user-generated contents is an important content marketing strategy:
- It’s a great way to show appreciation and build social proof
- It saves you time on creating your own content.
Above all, UGC get’s your customers involved in your brand story. People love to participate, they love to be given an opportunity to air their views and show what they are capable of.
Why not step back and let them do that?
It’s one content strategy I’ve not practically applied — still awaiting the opportunity, but if you discover it’s ripe for you or your firm to adopt it, move swiftly!
#4 Retain Traffic Like Zendesk
Any business that functions online, I’d not even talk of digital content marketers because that’s where you thrive, MUST get traffic.
Bluntly, no traffic, no revenue, and sadly, no profits.
Acknowledging the importance of acquiring traffic, what if you also find a way of retaining such traffic?
That means if traffic is silver, retaining it long enough refines it into gold.
So in this case study, Zendesk created content specifically for acquiring prospects through a keyword they wanted to be popping up for.
It was a branded content aimed at redirecting people back to their main website. Neil revealed that this strategy drove about 95% higher conversion rates.
You’d have to be very observant and creative to replicate such content strategy.
Of course you should already know that creativity is highly important if you’d make any mark as digital content marketer.
If you want to succeed as a digital marketer, or want your business to rake in the kind of revenue that creates appreciable margin for profit, you can achieve that by learning from those who have been there, and done it.
Today I’ve moved on exploring other parts of digital marketing. And by trying to toil around everything, I’ve found that designing digital marketing strategies that connects all the dots, and delivers overall business goals is what I love to do the most.
To get to where I am today, I got a ton of lessons from Neil Patel.
I have lost count of the number of Neil Patel’s blog posts, which I’ve read.
Funny enough, the guy never tires, he keeps pouring them in, even before you finish consuming the one on your hand.
One day, I’d host Neil Patel here in Nigeria.
Who did you learn digital marketing from? Who has made the biggest influence on your digital marketing knowledge?
Please share in the comment box below.
Thanks for reading, hope you learnt something to leave with. For now, please give this piece a clap.