Rooming Effectiveness, A Must for Successful Business Strategy

Victor Eduoh
Aug 22, 2017 · 4 min read
Source: pixabay.com

Aside the white collar-like fancy name, which “Business Strategy” bears, it’s simply the process of mapping out the path you’d take to achieve your business goals.

Business strategy is vital to any successful business management and growth.

I strongly advice you create one for your business if you’re yet to do so.

What I’m here to point out however, is the need to “room effectiveness” in any business strategy you’re currently running on, or planning to create for your business.

Rooming effectiveness? What’s that? How would it help you? Why should you care?

Even me would’ve asked the very same questions above if we switched sides, but don’t panic, it’s a phrase I couldn’t find a fitting Google search for, but I’d explain what exactly I mean, and how exactly it is a must for your business success.

And as a bonus, how you can make use of it.

But first, let’s digress for a 3 seconds.

If you’ve set aside, say 3 minutes to read this article, you’ve unconsciously created for yourself the business strategy of getting at least a peek view of what I probably would be referring to as “rooming effectiveness.”

Now, the goal to that business strategy should read something like: “find out what this article is trying to stress.”

You sink into your sofa or try with your best effort to concentrate. Now you’re 1 minute in, just when it’s looking like I’d make some sense, and you’ve stretched out to learn, your ears are shut down with a thunder-like bang.

At that instance, this “rooming effectiveness” or whatever I’m trying to stress here will make little or no sense to you. I wouldn’t even continue writing this piece if I was in that same situation.

That makes two of us, losing interest or forgoing a set out strategy in other to react, and probably attend to an instant situation. Who knows, it wasn’t just a bang, maybe our lives could be at stake if we don’t take immediate action.

Let’s go back to where you started, I mean the very moment when you mapped out 3 minutes to read this content. Did you know something more pressing would steal your attention?

No!

If you knew, you probably would’ve made provisions for it. In order words, you would’ve “roomed” some space for it.

Let’s say again that you ignored your social media notifications to read this article in 3 minutes. If you had the goal of reading this article achieved, that would’ve been an efficient job done.

In that case, it something like, concentrate on what you’ve set to achieve, in the same process you’ve set out to achieve, and in the same path you’ve mapped out for it.

DON’T PAY ATTENTION TO NOTHING ELSE UNLESS YOU ACHIEVED IT!

This is the problem I find with not “rooming effectiveness” in your business strategy. You set out with a perfect plan to achieve some business goal in 3 years, enshrine it on your company’s monthly to-do list, and expect to achieve those goals at your set time.

Then an unforeseen disaster sets in, you start running helter-skelter, first losing sight of the strategy, which was outlined, automatically turning your priority to the situation at hand.

Now that is effectiveness.

If you roomed it in your plan, you stand a better chance at curtailing it. If you didn’t and stick with implementing a plan efficiently, you only have to hope, and remain in luck for things to pan out as you’ve planned it.

Efficiency seeks to get the most done fast, exactly as planned, and without a waste of resources.

Effectiveness on the other hand seeks to be impactful, to leave a positive impression, to attend to what really matters, and when it does.

It calls for proactive response to situations. It means you should consider and create room for unforeseen circumstances that is 99% certain to arise along the line of implementing your strategy efficiently.

I call it “Rooming Effectiveness.”

It is a topic I’m currently researching, after which I would come up with a more detailed, and data backed piece for.

If you have opinions or suggestion, and find this topic interesting, feel free to mail me (candideduoh@gmail.com), I’d be glad to have you collaborate in the final piece.

For now, give this little tip of the iceberg a clap below so your friends would also find this article, and who knows, contribute to the final content.

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Victor Eduoh

Written by

Lover of life & growth. B2B, SaaS long-form content strategist ✍ victoreduoh.com; Customer Xperience expert @ digitalsproutng.com

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