A recent campaign i found really engaging was Gucci’s 2017 pre-fall campaign. The campaign featured largely young people of colour. Gucci made a great use of instagram for this campaign which they used to share audition videos of the models and the campaigns images, this allowed it to reach the target audience of young people. The most engaging point for me was their use of black youth culture which is rarely shown in high fashion brands such as Gucci. Being a black person myself, the representation shown by gucci engaged me more.