A snapshot of the behaviours impacting communications (Janssem Cardoso 2015)

Four behaviours impacting Communications

UPDATE: Dispatches from the Canvas8 HQ

Social media has become central to the way many of us stay connected – not just to our nearest and dearest, but to the global population. But following the recent revelations of fake news, people are seeing the way others share online in a new light; just 30% of Britons think news shared by peers online is reliable. But what about the rest of our interactions? We explore the insights behind recent behavioural shifts, and their potential impact on communications in 2017.

Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting the communications industry – from how we meet new people to how we keep connected with the ones we’ve known forever. This time around, we explore the ways parents are using social platforms to find solace, reveal what’s got people talking to bots, ask why real-time streaming has seen such success, and look at how people are projecting their values online.

(Canvas8 2017)

Explore the full report here.

Lore Oxford is deputy editor at Canvas8, which specialises in behavioural insights and consumer research. She previously ran her own science and technology publication and was a columnist for Dazed and Confused. When she’s not busy analysing human behaviour, she can be found defending anything from selfie culture to the Kardashians from contemporary culture snobs.