A guide to conducting content strategy research for your products.

Speech bubbles, charts, magnifying glass, thumbs-up Like button and Lorem Ipsum placeholder text depicting content strategy
Speech bubbles, charts, magnifying glass, thumbs-up Like button and Lorem Ipsum placeholder text depicting content strategy

Every word counts. But how do you choose the right ones for your product?

Content strategy research might be the answer.

Content strategy at Facebook consists of equal parts UX writing, product strategy and design thinking. When I say I write “content” as a content strategist at Instagram, I mean coming up with the words that you see in the app’s user interface — including elements like buttons, titles, error messages and feature names.

Over the years, I’ve used a variety of methods to evaluate word choices in the consumer products I’ve worked on like Facebook Live, Instagram Direct and Messenger Rooms. Before I finalize any content, I always base my recommendations on user experience research insights. …

About

Casey Capachi

Designing with words at Instagram.

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