Report title: Augmented Reality Applications in Retail and Marketing

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ABI Research, a global tech market advisory firm, featured Cappasity in its report on Augmented Reality applications in retail and marketing. The report states that “AR technology has become more accessible, capable, and affordable over the past few years, which has spurred interest in AR across markets for both users and enterprises. AR platform providers such as ThreeKit and Cappasity have launched 3D content creation tools with the aim of easing content creation requirements — often a barrier for many retailers.”

“Online shopping will continue to grow after the pandemic, especially in product categories supported by AR experiences such as…


The algorithm for 3D View creation has also been significantly improved. Check out the changes today.

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The new version of the 3DShot app has been released. The Cappasity team has made some changes to the indoor shooting mode and the algorithm for 3D View creation has also been significantly improved, allowing us to fix the blur effect caused by a lack of light during the shooting process.

Download the 3DShot app in the App Store.

We’d love it if you could give the new version of the app a try and send us some feedback at support@cappasity.com. We’ll soon be…


Vote today!

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The E-commerce Germany Awards are back in 2021 for their fourth year. This prestigious contest has become a true gem in the German e-commerce events calendar, gathering increasingly more voters every year. Cappasity 3DShot app has been nominated for the award, and now it’s up to you to help it win. Vote on the website of the E-Commerce Germany Awards 2021.

3DShot is the first mobile app that allows sellers to create immersive content (3D Views and 3D Reviews) of any object, from a ring to a car. …


The ultimate guide to 3D product visualization.

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According to an article published by Deloitte, “it has been hard for many retailers to create an affordable 3D asset pipeline for their product lines.” Here at Cappasity, we have developed a solution that makes the creation of 3D content fast, easy, and reasonably priced.

Product visualization that is neither expensive nor complicated

When it comes to cost and speed of production, 3D Views are unbeatable. As an interactive format that provides enough realism to convey the true quality and feel of the products, 3D View is also remarkably easy to create. In fact, it requires just three simple steps.


Watch the tutorial and learn how to shoot hanging objects.

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Shooting hanging objects may seem more difficult than it really is. Here at Cappasity, we have prepared a set of foolproof instructions that will help you to shoot a hanging object in 3D with perfect results. Let’s dive right in.

Firstly, make sure that you have regular studio equipment: a 4K digital camera, a backdrop, and four 200W studio lights.


Watch the tutorial and start showcasing products in 3D today!

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With more than 150 million customers from over 190 countries and regions, AliExpress hardly needs an introduction. A huge audience, however, means a lot of merchants competing to sell.

Add interactive 3D Views to a product page to improve engagement, boost sales, and make your store stand out.

  1. Download 3DShot and follow the instructions on the app’s website to digitize your products in 3D. Upload the resulting 3D Views to your Cappasity account.
  2. Log in to the web version of your account on the Cappasity platform, using the same…

Watch the tutorial and start creating 3D View content today!

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According to Furniture Today, the furniture industry will enjoy a strong year in 2021 as sales are expected to grow by 3.3%, reaching $68 billion. Overall furniture estimates should reach $119.8 billion, a 4% annual growth.

Avito, one of the largest classified advertisement websites in the world, with more than 32 million website visitors per month, recorded an increase in the demand for furniture on its website in 2020. The indicator grew by 48% since 2019. …


Watch the tutorial and make your store stand out amongst your competitors!

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Use Cappasity’s free extension to improve Time on Page, boost sales and reduce returns by displaying 3D Views on your Shopify store.

How to use the Cappasity extension for Shopify:

1. Download 3DShot and digitize your products in 3D by following the instructions on the app’s website. Upload the resulting 3D Views to your Cappasity account.

2. Next, log into the web version of your account using the same login information you used for the app. For each 3D View, type in the SKU number of the product used in the Shopify store.


Watch the tutorial and start creating 3D View content today!

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The 3DShot mobile app allows you to create interactive 3D Views of any object, using just an iPhone. Previously we have shown you how to digitize apparel, cars, motorcycles and even machines or machine units! Now it’s time for something far more delicate — flowers.

Download 3DShot from the App Store.

3DShot for Flower Delivery Services:

  1. Choose the bouquet that you want to shoot as a 3D View and place it in a well-lit spot.
  2. Open the 3DShot app, select the Indoor 3D capturing mode, and start to record. …

Get your formula for the product page that converts.

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‘Average Time on Page’ indicates how long an average customer spends on any given page of a website; for our purposes this is a product page of an e-commerce website. According to Google Benchmarking, in 2019 the ‘Average Time on Page’ for e-commerce websites was 38 seconds. Yet, according to research, purchase probability is at its highest when a person spends around 50 seconds on a product page. So, how can retailers improve ‘Time on Page’ in order to boost sales?

It’s simple: retailers must provide engaging and interactive content that is informative, concise, and immersive. …

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