Customers on average spend twice as much after joining a loyalty program. Aware of the importance of customer loyalty, companies are revamping their rewards programs and looking for new ways to keep their customers and lure new ones. …

Product visualization on marketplaces and classifieds plays a crucial role in a consumers’ decision-making process. According to Etsy, 90% of shoppers say the quality of photos are “extremely important” or “very important” to their purchase decision. Embedding interactive 3D product images into a marketplace is an effective way to improve…

With the emergence and development of immersive technologies, there is an increasing demand for gadgets that can provide users with an experience that blurs the lines between the digital and physical worlds. This is where mixed reality (MR) gadgets come into play. According to recent reports, in the near future…

Immersive technologies can elevate the customer experience within the travel industry, providing tourists with valuable information or even just pure entertainment. For this reason, travel-related companies must keep up with the latest immersive technology trends. …

Thanks to the development of new innovative technologies, fashion retailers have the power to run their businesses more effectively and prosper in today’s highly-competitive market. According to the Fashion Innovation Centre, technology is playing a prominent role in changing how the fashion industry operates. …

Immersive 3D content is an effective tool for marketplaces and classifieds to enhance online shopping experiences and provide the best service to sellers and consumers. Adding a 3D/360 image to a product page increases the time a customer spends in a shopping environment and improves product perception. …

Digital fashion’s potential is growing rapidly thanks to the variety of immersive collections and designer solutions shown during virtual fashion events, like the Vogue Business Metaverse Atelier. Let’s explore how brands can innovate with immersive, virtual experiences and what Cappasity is bringing to the table. In September, Vogue Business held…

Shopping experiences evolved this holiday season as fashion brands experimented with immersive technologies and the metaverse to deliver Christmas magic to consumers. Here are four brands that used creative tech this year to engage with Christmas shoppers as never before. Printemps released a virtual fashion collection

Since consumer expectations are shifting faster than ever, both online and offline businesses need to stay on top of retail trends in order to stand out from their competition in 2023. According to Forbes, the key to success in the upcoming year is leveraging the power and potential of technology…