With consumers’ increased appetite for e-commerce, brick-and-mortar stores have to work harder than ever to stay competitive. One way of doing this is to blend the in-store experience with technology, adding the convenience consumers love about online shopping to the real world. …

After 7 years of R&D, Cappasity is launching the Mertsy SDK, the first mobile digitizing solution for goods, vehicles and real estate. Classifieds can integrate the capturing and displaying of 3D product images directly into their mobile apps and websites. Immersive technologies help to enhance the customer experience by integrating…

Successful customer experience across the entire online shopping journey plays a crucial role in building customer loyalty and increasing sales for e-commerce businesses. To meet customers’ ever evolving expectations, online retailers are looking to upskill their digital capabilities and continuously explore new solutions that would give them a competitive advantage…

As the buzz around NFTs grows, brands of all types and sizes are experimenting with this booming technology. Initially, retailers released their NFTs to garner press coverage for being innovative. But the longer they explore the market, the more smart use cases for NFTs are emerging. One of the latest…

Cappasity and New York Academy of Art have been partnered for several years to implement innovative technologies into the students’ education. This time, Cappasity’s 3DShot app was used for digitizing American actress Brooke Shields in 3D and sculpting her portrait based on her digital twin. Irina Lakshin, a graduate from…

We’re happy to announce that the new version of Easy 3D Scan has been released. Now you can import a video or PNG files with a transparent background and change the background color of your 3D View in Easy 3D Scan. Easy 3D Scan is a professional software for 3D…

Technology has already revolutionized the fashion industry, so it’s no surprise that fashion-tech is now one of the most attractive sectors for investors. According to The State of Fashion report, in 2021 the value of the top 50 investments in fashion-related technology grew by 66% compared to 2019, reaching a…

McKinsey has recently published a new report exploring how consumers and businesses are using the metaverse today and what this might look like in the future. According to the report, the metaverse will be valued at $5 trillion by 2030. The potential impact of the metaverse varies by industry, with…

Alter Agents, Snap Inc., and Publicis Media have published the key findings of the new research exploring how consumers are currently using AR in their shopping process. Data was collected from 4,028 online shoppers between the ages of 13 and 49 in the US, the UK, Saudi Arabia, and France…