CappasityinCappasity BlogPerformance marketers are shifting their focus to brand buildingWith the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are…6d ago6d ago
CappasityinCappasity BlogRecent AR initiatives in shopping mallsShopping malls and fashion brands have been making increasing use of AR technology for the enhancement of in-store shopping experiences…Aug 6Aug 6
CappasityinCappasity BlogHow immersive technologies elevate in-store brandingFirst impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase…Jul 30Jul 30
CappasityinCappasity BlogHow experiential retail enhances customer experience in luxury fashionToday’s consumers have higher expectations, prompting brands to create distinctive, immersive, and interactive shopping spaces that foster…Jul 23Jul 23
CappasityinCappasity BlogEffective tech strategies for boosting online sales in fashion retailIn the dynamic world of fashion, technology is a key asset for retailers looking to outshine their competitors. Let’s uncover some of the…Jul 16Jul 16
CappasityinCappasity BlogHow product content influences customers’ purchase behaviorAccording to Syndigo’s The State of Product Content 2024 report, product content is hugely influential in guiding consumers’…Jul 8Jul 8
CappasityinCappasity BlogHow immersive tech helps jewelry retailers enhance customer engagementIn 2024, the jewelry industry is projected to reach a remarkable $310.90 billion, highlighting its enduring appeal. Retailers must adapt to…Jul 4Jul 4
CappasityinCappasity BlogTrends and strategies shaping the future of e-commerceThe 2024 Glossy eCommerce Summit united top experts in the digital commerce realm. Organized by Glossy, a premier source for fashion and…Jul 2Jul 2
CappasityinCappasity BlogLuxury tech trends and innovationsThe world of luxury technology is ever-changing, with new trends and innovations regularly emerging. Looking to the near future, you can…Jun 28Jun 28
CappasityinCappasity BlogHow immersive tech helps brands cultivate customer relationshipsAccording to marketing experts, the focus has recently shifted back from performance marketing to brand-building and awareness-marketing…Jun 25Jun 25