HOW ENVISION IS TRANSFORMING THE TRADITIONAL WEB2 STOCK MEDIA INDUSTRY INTO A WEB3 SOLUTION

The terms Web2 and Web3 may sound like we are speaking a different language for most people; but for those of us in the crypto space, knowing these terms and understanding their importance is second nature.

Envision as a project is rooted in the distinction between these two iterations of the internet. I’m here to explain exactly what that means and how you might be able to use Web3 to improve your life.

So let’s break it down; I’ll keep it simple.

Web2 is the version of the internet we know today. It is characterised by user generated content, the ability to interact with said content and information sharing. It is known as read-write. Here’s where Web3 comes in. This is a future version of the internet which, while existing today, is not all that widely adopted… except if you’re into crypto. Web3 is different from Web2 in that it is known for being read-write-own. The ownership aspect of this new iteration of the internet is provided by blockchain technology which is the foundation of Web3. Because of distributed ledger technology we are able to host digital assets and the benefits which come from them, ie, cryptocurrencies, NFTs, DAOs and so on.

So where does Envision come in? and how are we changing the face of our specific area of the Web2 stock media market into one with sovereign ownership and control of content?

I’m glad you asked

The current stock media market exists almost exclusively on Web2. It is dominated by platforms used by creators to post photos and videos on, and buyers to purchase from the platforms for advertising or miscellaneous business purposes. It requires a middle man to enter into contracts, market content and often dictate the prices plus what % the creator receives. While this industry is valued at circa $4 billion dollars, it has begun to decline in quality as new waves of creators do not feel valued on such platforms. Buyers therefore do not have access to new, incredible stock media. That being said, the industry itself is projected to grow by more than $1.34 billion dollars in the coming years. Here’s where Envision stands to correct the market, improve quality and jump into this growing industry as more and more of our world turns digital.

With Web3 we are able to solve the current pains of the Web2 platforms. Envision is no middle man; we allow the creator to retain ownership of their content, set their own prices for content, decide the sale type (licence or exclusive), list their own content, market their own content and finally sign their own contracts with the buyer. All licence agreements and usage rights are built into the metadata of the NFT that is attached to each purchase.

Envision also benefits the buyers who purchase content without agency/platform markup plus gain access to new content by world class creators who have never hosted stock media before due to the current market constraints.

The technology behind Web3 is the sole reason projects like ours are able to exist; and how we can add utility and a real world application leveraging blockchain technology to society. Envision creates more than just a revolutionary stock media platform; it is an addition to Web3 adding value and utility to the blockchain space as a whole. By listing your stock media with Envision you of course have the ability to add an innovative and passive income stream to your life and business with greater control, but to also participate in the advancement of technology and maybe even be inspired to begin advancing it in your own way.

Beyond cryptocurrency; this technology is bound to change the face of human interaction and society as we know it. The future is full of new innovations we can only dream of today. Envision and our community are proud to be at the forefront of such advancements.

If you would like to join us in becoming a creator today; fill out this form and be some of the first to introduce stock media to the Web3 space https://docs.google.com/forms/d/e/1FAIpQLSerVFxqb1aGmStNukCWv1MRHkILuY4hQGaYxctFkRa8aMLXlA/viewform