Unlocking India’s Car Servicing Revolution: CarEasy’s Journey of Compassion and Innovation
In India, something amazing is happening in the world of car servicing. Imagine a place where getting your car fixed is not just about fixing machines but also about showing kindness and embracing innovation. That’s exactly what CarEasy is all about.
CarEasy, a name known for trust and convenience, is transforming the way we look at car servicing. It’s not just a business; it’s a journey filled with heart and groundbreaking ideas. Let’s explore the remarkable story of CarEasy, where compassion meets innovation on the road to revolutionising car servicing in India.
Pioneering Trust in Car Servicing
CarEasy, an online car service startup, has redefined car servicing in Pune, Hyderabad, Mumbai, Gurugram, and Bengaluru. Its Founder, Vikram Prathap S, drew upon his seven-year stint at Tata Motors to identify the industry’s pain points. His vision was clear — create a brand that disrupts the conventional automobile service and maintenance sector in India. The goal is to offer quality service, transparent pricing, and a seamless customer experience by bridging the gap between vehicle owners and local workshops using technology. Thus, CarEasy.in was born.
Key Features of CarEasy
CarEasy simplifies car servicing through its user-friendly website and app. With just three straightforward steps, vehicle owners can book a service from the comfort of their homes or workplaces. The driving force behind CarEasy’s popularity is its commitment to delivering reliable, reasonably priced car services without the typical headaches associated with traditional workshops.
CarEasy’s impressive track record includes serving over 10,000 satisfied customers since its inception in 2018, which you can see via the CarEasy Reviews on the official website. It has established partnerships with major brands like Flipkart, Housejoy, Magicpin Park+, DriveU, Ola, and Zoomcar, expanding its network to 130 garages. Remarkably, this startup generated Rs. 65 lakh in revenue within months of its launch, showcasing its innovative approach to business.
CarEasy’s Mission
In the latest CarEasy news published in early 2023, it was written that CarEasy embarked on a mission to identify the challenges faced by workshops across India. The most pressing issue that came to light was delayed payment dues. In response, CarEasy took swift action in Bengaluru, ensuring that workshop owners received their payments within a week. This not only relieved their financial burdens but also instilled professionalism within the workshops. CarEasy’s dedication to streamlining operations and supporting workshops was further exemplified by a week-long training workshop conducted for workshop owners in Bengaluru.
Shashank Shekhar, Co-Founder of CarEasy, emphasised the vital role workshops play in the automobile after-market space. He stated, “Workshops are the foundation of the automobile after-market space, and as an emerging startup, it’s our responsibility to streamline the process for them.” This commitment to understanding workshop challenges and providing tailored solutions underscores CarEasy’s dedication to its partners.
A Dynamic Partnership Behind CarEasy
CarEasy’s dynamic leadership consists of Vikram and Shashank, each contributing unique skills. Vikram, an alumnus of IIT Guwahati, oversees operations, finance, B2B sales, and research & development. Shashank, an alumnus of IIM Kashipur, manages strategy, marketing, HR, and more. Their partnership was forged through a 30-minute conversation over dinner, where Vikram recognised Shashank as the ideal collaborator. Shashank’s early morning decision to join CarEasy as Co-Founder sealed their partnership. The founders refer to themselves as “well-coordinated founders.” They worked 9-to-5 jobs during CarEasy’s early days while building the startup from the ground up, highlighting their unwavering commitment to the business.
Overcoming the Pandemic
When the COVID-19 pandemic struck India, workshops and daily wage workers were among the hardest-hit segments of society. Recognising their responsibility, CarEasy launched a new segment focused on vehicle sanitisation for the B2C market through Facebook advertisements. This initiative not only gained significant response but also provided workshops with an alternative source of income during the pandemic. Vehicle sanitisation, in high demand due to the virus, allowed workshops associated with CarEasy to continue operating.
CarEasy extended its impact to Delhi, Gurugram, and Bengaluru by:
1. Educating workshop owners and daily wage workers on vehicle sanitisation procedures.
2. Distributing PPE kits and masks for sanitisation.
3. Ensuring consistent work opportunities, enabling nearly 120 individuals to sustain themselves during the second lockdown phase in Bengaluru.
Furthermore, CarEasy provided free sanitisation services for approximately 200 police vehicles and ambulances, ensuring the safety of frontline workers. These are the reasons why CarEasy is admired a lot, not only by its workforce and customers but also by the community.
Vikram summarised CarEasy’s mission by stating, “Most businesses work for revenue or profit, but very few work for the people. We are one of those few businesses and intend to remain like that.”
Future Plans and Vision
As CarEasy looks ahead, its plans include expanding its workforce, exploring untapped markets, and forming partnerships with additional workshops. However, above all else, CarEasy remains committed to offering hassle-free and affordable after-sales services to its customers.
CarEasy stands as the power of understanding, goodness, and innovation in reshaping an entire industry. It represents a sign of hope and a model of responsible business practices, proving that a startup can succeed while making a positive impact on society. In these trying times, CarEasy’s journey serves as an inspiration, reminding us that with determination and empathy, businesses can grow if we work hard.
