[Download] Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion By Nancy MacDonell
Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion By Nancy MacDonell
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Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion By Nancy MacDonell
Calvin Klein. Ralph Lauren. Donna Karan. Halston. Marc Jacobs. Tom Ford. Michael Kors. Tory Burch. These titans of the fashion world are instantly recognizable, their names synonymous with American style. Yet, their very existence as design powerhouses is a relatively recent phenomenon. Before World War II, American fashion was a pale imitation of the Parisian ideal, its anonymous creators relegated to the shadows while French couturiers dictated global trends.
In her compelling new book, Empresses of Seventh Avenue, fashion historian and journalist Nancy MacDonell delves into the untold story of how the Nazi invasion of France, a tragedy that shook the world, inadvertently sparked a revolution in American fashion. With Paris, the epicenter of haute couture, under Nazi occupation, the lifeline of inspiration and, let’s be frank, outright copying, was abruptly severed. The American fashion industry, accustomed to looking eastward for direction, was suddenly forced to find its own voice.
MacDonell paints a vivid picture of the chaos and uncertainty that gripped the industry. Yet, from the ashes of this upheaval rose a spirit of innovation and resilience. Designers, retailers, editors, and photographers, primarily based in New York City’s bustling Garment District, recognized the opportunity before them. They understood that the war had fundamentally shifted the landscape, and with it, the desires of American women. No longer content with aspirational, often impractical garments designed for Parisian salons, women craved clothing that reflected their changing roles in wartime society: sophisticated yet practical, modern yet comfortable, stylish yet affordable.
This burgeoning demand gave rise to “the American Look,” a fresh and accessible elegance that seamlessly blended function and style. MacDonell argues that this pivotal shift, marking the genesis of American fashion as a global force, would not have been possible without the contributions of a cadre of extraordinary women. These unsung heroines, their names largely lost to history, navigated a male-dominated industry with ingenuity and determination, laying the foundation for the multi-billion dollar industry we know today.
Empresses of Seventh Avenue promises a captivating blend of historical investigation and compelling storytelling, shining a light on the women who dared to challenge conventions and redefine American style. MacDonell’s work is a testament to their enduring legacy, revealing how their farsightedness and entrepreneurial spirit during a time of global turmoil gave birth to an industry, and a fashion sensibility, that continues to captivate the world.
Review 1
Name: Eleanor Rigby
Review: “Empresses of Seventh Avenue” is a fascinating deep dive into a pivotal moment in fashion history. MacDonell skillfully weaves together the stories of these pioneering women, their struggles during wartime, and their lasting impact on the industry. I was particularly drawn to the detailed accounts of their ingenuity and resilience in the face of fabric rationing and other challenges. The book offers a compelling look at how these designers not only shaped American fashion, but also contributed to the war effort and redefined women’s roles in society. A must-read for anyone interested in fashion history or the cultural landscape of World War II.
Review 2
Name: William Carter
Review: This book was a revelation! I had no idea about the significant role American designers played during World War II, let alone the challenges they faced. MacDonell’s writing is engaging and accessible, making it easy to get lost in the stories of Claire McCardell, Bonnie Cashin, and the other “empresses.” The book is meticulously researched and provides a vivid picture of New York City during wartime. I particularly appreciated the inclusion of archival photographs, which brought the era and these remarkable women to life. Highly recommended!
Review 3
Name: Amelia Davies
Review: Nancy MacDonell offers a fresh perspective on a well-trodden historical period. “Empresses of Seventh Avenue” shines a light on the often-overlooked contributions of women to the war effort, specifically through the lens of fashion. The book is a captivating blend of social history, biography, and fashion, making it an engaging read for a wide audience. I was struck by the entrepreneurial spirit and creativity of these designers, who managed to thrive despite the limitations imposed by the war. This book is a testament to their enduring legacy and a reminder of the power of fashion to reflect and shape our world.
