I am glad you liked it. I agree that the personality is not super unique as a lot of fruit, thanks to million years of evolution have given us very similar value. However to say that the pomegranate is comparable in product design to the banana is a stretch. The banana far more ergonomic, has a clearer indication when ripe and the sugar kick helps…

Yes you are right its a simplified process, its a five minute read. I don’t know if you understood the article or what a Qualitative Interview is. To clarify: Its more of a discussion between two people about why they feel in a certain way much like how a therapist tries to find root a reason for a symptom. And feelings is something you never can get…

A short explanation of a branding tool for everything and everyone.