Making a: idea, process, product or service into a tangible concept is a very common struggle for most startups and small business owners.
A branding tool that I have worked with (That works for everything from Investment Banking brands to dog breeding) is Brand Personality. It’s an easy tool for everyone in your team to understand and hard to fuck up, and always delivers results that trigger creative thinking in even the most square thinkers.

First of; Branding is actually very simple. It’s just made complicated by people that make money from the gibberish lingo and tacky-wacky keynote presentations in…

Carl Dackö

MA, Master of Science in Business and Design and Founder and Creative at

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