
…o contribute to overall success. We still overvalue artifacts and attempt to assign sole authorship. Talking through ideas to test them before taking them further, talking to representative customers, these activities look less productive to document-focused eyes than rushing to create a visible prototype.
Even as our work has become more complex, collaborative, continuous and interactive, we still reward the people who produce visible artifacts more than other vital members of the team (such as researchers, project mangers, strategists) who contribute to overall success. We still overvalue artifacts and attempt to assign sole authorship. Talking through ideas to test th…