Carla Johnson – Medium

Carla Johnson

Carla Johnson

Where Great Ideas Come From

One of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce…

Jan 3, 2019

Where Great Ideas Come From

Jan 3, 2019

Carla Johnson

The 10 functions of storytelling

Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use…

Jun 12, 2018

The 10 functions of storytelling

Jun 12, 2018

Carla Johnson

Customers are Key to Innnovation

Lynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small Nebraska town not far from…

May 29, 2018

Customers are Key to Innnovation

May 29, 2018

Carla Johnson

7 Characteristics of Fearless Marketers

From the theme of the Marketo Summit next week to calls I’ve gotten in the last few weeks from CMOs about how to amp up their teams, I’ve…

Apr 26, 2018

Apr 26, 2018

Carla Johnson

15 Ways to Build a Thriving Corporate Culture

Whether you’re a newbie startup up or an established Fortune 100 company, culture affects every aspect of your customer experience. It’s…

Mar 1, 2018

15 Ways to Build a Thriving Corporate Culture

Mar 1, 2018

Carla Johnson

Sorry…That’s Not What The System Says…

I went to my local library yesterday to use their production studio to make a higher-quality voiceover recording than I could do on my…

Feb 8, 2018

Sorry…That’s Not What The System Says…

Feb 8, 2018

Carla Johnson

The Multidimensional Customer: Building Experiences from the Outside In

January 25, 2018

Jan 25, 2018

Jan 25, 2018

Carla Johnson

How Well Do You Trigger Anticipation?

When I was a kid, I couldn’t wait for Sunday nights.

Jan 5, 2018

Jan 5, 2018

Carla Johnson

What “It’s a Wonderful Life” Teaches Us About B2B Branding

Sally Hogshead teaches people and brands how to be fascinating.

Dec 21, 2017

Dec 21, 2017

Carla Johnson

What 2017 Budgets Mean for 2018 CMOs

John Wanamaker was a successful merchant, religious leader, a political figure and a U.S. Postmaster General. Some considered him to be a…

Dec 20, 2017

Dec 20, 2017

Carla Johnson

Carla Johnson

World-renowned speaker & author. Taps storytelling to inspire action. Cultivates idea-driven teams that breed creativity & innovation.

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