Carla JohnsonWhere Great Ideas Come FromOne of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce…Jan 3, 2019Jan 3, 2019
Carla JohnsonThe 10 functions of storytellingStorytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use…Jun 12, 2018Jun 12, 2018
Carla JohnsonCustomers are Key to InnnovationLynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small Nebraska town not far from…May 29, 2018May 29, 2018
Carla Johnson7 Characteristics of Fearless MarketersFrom the theme of the Marketo Summit next week to calls I’ve gotten in the last few weeks from CMOs about how to amp up their teams, I’ve…Apr 26, 20181Apr 26, 20181
Carla Johnson15 Ways to Build a Thriving Corporate CultureWhether you’re a newbie startup up or an established Fortune 100 company, culture affects every aspect of your customer experience. It’s…Mar 1, 2018Mar 1, 2018
Carla JohnsonSorry…That’s Not What The System Says…I went to my local library yesterday to use their production studio to make a higher-quality voiceover recording than I could do on my…Feb 8, 2018Feb 8, 2018
Carla JohnsonThe Multidimensional Customer: Building Experiences from the Outside InJanuary 25, 2018Jan 25, 2018Jan 25, 2018
Carla JohnsonHow Well Do You Trigger Anticipation?When I was a kid, I couldn’t wait for Sunday nights.Jan 5, 2018Jan 5, 2018
Carla JohnsonWhat “It’s a Wonderful Life” Teaches Us About B2B BrandingSally Hogshead teaches people and brands how to be fascinating.Dec 21, 2017Dec 21, 2017
Carla JohnsonWhat 2017 Budgets Mean for 2018 CMOsJohn Wanamaker was a successful merchant, religious leader, a political figure and a U.S. Postmaster General. Some considered him to be a…Dec 20, 2017Dec 20, 2017