Are you frustrated by the lack of ROI (return on investment) you receive from your Google Ads campaign?
Do you feel like you’re just throwing money down the drain? That nothing you do is getting the attention of your potential customers?
You’re not alone.
It’s tough getting started marketing online if you haven’t done it before. You probably spoke to a few online marketing companies, asked around, heard some success stories, and decided to take the plunge and jump in.
You started a Google Ads campaign, worked on your SEO or began publishing on social media — or maybe all…
I first read about the importance of sales in entrepreneurship after reading Robert Kiyosaki’s classic book — Rich Dad Poor Dad.
He described it as the number one skill of an entrepreneur, and I found this to be very true.
Learning sales was a real challenge for me as I was naturally an introvert. The road was tough, to say the least.
Door to door - full commission sales (my first job), is still the hardest job I have ever done.
But I learnt a lot. I learnt things like how to face rejection and how to structure a conversation…
I’m not sure if I should write this post as it’s brutally honest, but I think it needs to be written on behalf of all of the excellent CEOs out there.
Just the other day, I had a disagreement with one of our developers about something that was not completed that I specifically asked to be placed as a priority.
After a couple of hours, I asked the developer if the issue was fixed and how was the progress on the other task he was working on.
Turns out the developer didn’t bother to prioritise specifically what I asked for.
Here’s how to avoid the most common mistakes made by local business owners.
The first online marketing company I built is named “Kala Digital”. Kala means “time” in Sanskrit, one of the oldest languages in the world.
The reason I called the company “time” is because time is people’s most valuable asset. So it made perfect sense to call my company the same.
What most local business owners don’t realise is that how they use their time will determine their long term success or failure in their business. …
Here are the three most common misconceptions about Google Adwords marketing for local businesses:
1. By paying an agency you end up paying more
One of the most common myths is that you pay more by using an agency rather than if you were to run your Adwords campaigns yourself.
One of the first things you will learn as a small business owner is that you can’t do everything yourself.
When you start out in business, you typically get your first customer by sales or word of mouth. Then you have to make sure your legal documents are okay to…
How you can use perfectly legal cyberstalking to help grow your local business
A little known fact about online marketing is that over 90% of people will leave your website WITHOUT taking action. They won’t fill out the contact form or phone your company to find out more about your services.
Let’s say you’re a Patio Business and one of your potential customer’s types “Patios xxx” into Google, with “xxx” being your local area.
Some of these potential customers will click through to your website (either from a pay per click advertisement or through the organic search results), but then…
If I were to suggest one thing to local business owners, it would be to read.
Nearly everything you want to achieve has been done before, so it’s a smart idea to leverage off the wisdom of others. Read like there’s no tomorrow. I’ve personally read 500+ books on the subjects of business, marketing, sales, entrepreneurship, biographies and philosophy. These are the top 5 that helped me and will help your local business the most.
One sure-fire method to help separate your local business from the competition.
One of the largest challenges when building your local business is separating your products and services from the competition.
Every business owner wants to avoid what is commonly known as a “race to the bottom” — i.e. competing to win business by lowering the price for your products or services.
As you may be well aware, this scenario should be avoided like the black plague, as it will decrease your sales revenue and profit margins. It’s a cardinal sin of marketing, ESPECIALLY for local businesses.
Decreasing your price…
How one small change can increase the leads for your local business by 25%+
Of all the data you receive from your local business internet marketing agency, the most underrated element is your website conversion rate.
Why is this so important? Quite simply, because if you are smart enough to double the conversion rate of your website, you can double the return on investment from your internet marketing.
So let’s get right to it. The quickest fastest and easiest way to increase conversions on your website is the following:
CHANGE or ADD a CALL TO ACTION to your website.