Why is everybody writing the same stories?
Isidra Mencos

Sadly, most articles, here or anywhere never get read past the headline. And the most clicked on headlines are always, “How to X” and “Top ##” (sorry I have misplaced the statistical reference for this). So, if you have any hope of getting read, you have to make your headline clickable. At that point, yes, I agree, there is no excuse for not re-working tired ideas with fresh angles.

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