#UXRConf Preview: Meet Adam Mansour

#ama with Google UX Researcher, Adam Mansour

Google UX Researcher and 2019 UX Research Conference speaker, Adam Mansour

How has GDPR and a growing awareness about privacy changed your work (specifically when it comes to research)? — Fabian

Great question! To me, GDPR and conversations about privacy have highlighted how varied understandings of privacy can be (even within disciplines that focus on human subjects, UX research included).

What are some of the best ways to avoid bias during hiring? — Carla

1. Write job descriptions critically: What skills are needed on day 1 vs day 90? What qualifications are we using as proxies? (college degrees aren’t always needed!) Is the language use loaded? (lots of academics products out there are exploring this)

How do you determine what incentives you should use to recruit participants for user research? Are there any best practices to follow when recruiting participants for a SaaS marketplace? — Stef

The main best practice I’d offer for SaaS incentives is engaging your buyer/point of contact at a customer company early to understand the terms and nature of incentives they’re comfortable with (how much, how often, how will recruiting happen, any legal obligations) to avoid any misunderstandings down the line (e.g. perception that you’re paying their employees).

What’s something you know now (as an experienced UX researcher) that you wish you’d known when you were just starting out in the field? — Celina

Tough one! 🙂 Lots of things, but the front runner would be how critical it is to design your research not only to understand your users, but to help your team understand their own goals.

What were some of your key takeaways from your research on the creative processes of Nobel Laureates? — Jane

This was one of my favorite projects! One of the most notable takeaways was the extent to which the Laureates drew inspiration from disciplines outside their own. In their academic circles, there isn’t often incentive/support to do so, but some of their most profound findings stemmed from intuition they developed when exposing themselves to other schools of thought.

How do you and your team at Google measure/define success while working on projects? What does the concept of “more human” mean to you? — Jane

Our team uses the ❤️ HEART framework (happiness, engagement, adoption, retention, task success) to think about success from a UX perspective (alongside traditional business metrics). While not every letter of HEART applies for every case (especially adoption in many enterprise use cases) it’s catchy enough to be memorable to product/eng teams and helped us ground ourselves early on in determining what the goals of a project are. More about it here:

What would you say are some of the biggest challenges faced by UX Researchers today (or more specifically faced by you and your team at Google) and how do you see these challenges changing over the coming years? — Emily

One challenge I hear often is how to scale UXR teams in ways that embed them more directly to the product development process (vs. perception as internal consultants). It’s definitely a good sign that teams are growing, but I’d love to hear from others on how they’ve seen that happen effectively!

Join Adam Mansour at Strive: The 2019 UX Research Conference

Tickets are still available for the Main Stage talks on June 7th! Purchase tickets here.
📅 June 6–7
📍 Roy Thomson Hall, 60 Simcoe St, Toronto, ON, M5J 2H5



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