
-the-shelf usa… to the point of having a regimented process — it’s almost like off-the-shelf usability testing. So their internal client commissions a study, and the client is left to work out what method is needed. So they will approach the team and say “we need a usability test” or “we need a survey” or we need some other kind of technique, and it ends up being a method-led project that can become quite perfunctory.