Carlo Crighton – Medium

Carlo Crighton

Carlo Crighton

Business Models for China’s Cross Border e-Commerce Market

Foreign businesses that want to access the Chinese cross border e-commerce (CBEC) market first need to choose their model. Due to the…

May 22, 2018

Business Models for China’s Cross Border e-Commerce Market

May 22, 2018

Carlo Crighton

Why WeChat Cross-Border e-Commerce makes international brands and merchants successful in China

Its often hard to convince the owners of product or service brands considering doing business in China to embrace WeChat. It can overcome…

Nov 17, 2017

Why WeChat Cross-Border e-Commerce makes international brands and merchants successful in China

Nov 17, 2017

Carlo Crighton

The Secret to successful Cross-Border China e-Commerce in WeChat

Personal Engagement Platforms Active demand generation through personally authenticated engagement could be described as a strategic key to…

Oct 26, 2017

The Secret to successful Cross-Border China e-Commerce in WeChat

Oct 26, 2017

Carlo Crighton

That E in e-commerce? It means Engagement here in China

Understanding WeChat Customer Lifetime Value

Jul 20, 2017

That E in e-commerce? It means Engagement here in China

Jul 20, 2017

Carlo Crighton

The migration to Messaging E-commerce with Tencent WeChat and Facebook Messenger

OR

Mar 20, 2017

The migration to Messaging E-commerce with Tencent WeChat and Facebook Messenger

Mar 20, 2017

Carlo Crighton

Livestreaming Goes Mainstream as Brands Embrace Microchannel V-Commerce in China

Viewing live stream videos is rapidly becoming a mainstream activity for any mobile audience in China that want interactive, real-time and…

Feb 13, 2017

Livestreaming Goes Mainstream as Brands Embrace Microchannel V-Commerce in China

Feb 13, 2017

Carlo Crighton

Can a Lean approach work for China market entry?

Even the most experienced global business people are challenged by entering their market in China.

Sep 30, 2016

Sep 30, 2016

Carlo Crighton

The apps-within-an-app business model as taught by a China master, Tencent WeChat

A cross-bred OTT like no other

Mar 10, 2016

The apps-within-an-app business model as taught by a China master, Tencent WeChat

Mar 10, 2016

Carlo Crighton

Carlo Crighton

"The minute you're not learning..you're dead" : Jack Nicholson. @ACTTAO cross-border #China #sell2china @WeChatApp e-commerce merchant platform and services.

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