Carlo CrightonBusiness Models for China’s Cross Border e-Commerce MarketForeign businesses that want to access the Chinese cross border e-commerce (CBEC) market first need to choose their model. Due to the…May 22, 2018May 22, 2018
Carlo CrightonWhy WeChat Cross-Border e-Commerce makes international brands and merchants successful in ChinaIts often hard to convince the owners of product or service brands considering doing business in China to embrace WeChat. It can overcome…Nov 17, 2017Nov 17, 2017
Carlo CrightonThe Secret to successful Cross-Border China e-Commerce in WeChatPersonal Engagement Platforms Active demand generation through personally authenticated engagement could be described as a strategic key to…Oct 26, 2017Oct 26, 2017
Carlo CrightonThat E in e-commerce? It means Engagement here in ChinaUnderstanding WeChat Customer Lifetime ValueJul 20, 2017Jul 20, 2017
Carlo CrightonThe migration to Messaging E-commerce with Tencent WeChat and Facebook MessengerORMar 20, 2017Mar 20, 2017
Carlo CrightonLivestreaming Goes Mainstream as Brands Embrace Microchannel V-Commerce in ChinaViewing live stream videos is rapidly becoming a mainstream activity for any mobile audience in China that want interactive, real-time and…Feb 13, 2017Feb 13, 2017
Carlo CrightonCan a Lean approach work for China market entry?Even the most experienced global business people are challenged by entering their market in China.Sep 30, 2016Sep 30, 2016
Carlo CrightonThe apps-within-an-app business model as taught by a China master, Tencent WeChatA cross-bred OTT like no otherMar 10, 2016Mar 10, 2016