Carlos SerrainData, Insights, Action!Content Marketing in 2022: What You Can Learn From BuzzFeed, Mashable, and VICEWhile there are conflicting opinions on whether printed media is dead or not, one thing is certain: the increased use of the internet has…Mar 17, 2022Mar 17, 2022
Carlos SerrainData, Insights, Action!The Netflix Effect: How an F1 Docuseries Set Off a Meteoric Rise in Popularity in the USAveraging 946,000 viewers per race , the 2021 Formula 1, also known as F1, viewership was up a phenomenal 41% compared to the 2019 racing…Feb 15, 2022Feb 15, 2022
Carlos SerrainData, Insights, Action!Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album ‘Red (Taylor’s…Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own…Jan 14, 2022Jan 14, 2022
Carlos Serra#hereweareTwitter released their first TV ad during the Oscars (Academy Awards), and the conversation was ignited.Mar 5, 2018Mar 5, 2018
Carlos SerraGideon Spanier: Global head of media @CampaignHave been following Gideon’s content for a while now, and have to recognise it is top-notch; one of my preferred sources to understand the…Mar 5, 2018Mar 5, 2018
Carlos SerraOscars: the #shapeofwater communitySo now we have a winner for #BestPicture: shapeofwater. While I can’t go back in time and back up with data that we had predicted it…Mar 5, 2018Mar 5, 2018
Carlos SerrainData, Insights, Action!Social Media and Oscars 2018It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars.Mar 3, 2018Mar 3, 2018
Carlos SerrainDatos, Insights, Acción!Social vs Tradicional ¿Estamos en una nueva era de segmentación del consumidor? (Parte 1)La segmentación es uno de los pilares fundamentales del marketing hoy día. Es así de simple: si no segmentas, no personalizas; cuando no…Mar 1, 2018Mar 1, 2018
Carlos SerrainData, Insights, Action!Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t…Mar 1, 2018Mar 1, 2018
