…y in the traditional way in which we meticulously plod along until we hit on something big. Rather, we need to think about exploration itself as a competitive advantage. Not all who wander are lost. The trick is to learn to wander with purpose.
Then it sits there. This beautiful prototype. It becomes an artifact of this awesome day, or couple of days, that your team spent together with your team and with the design thinkers. That perfect prototype is a lovely memory of those sessions. But now you’re back at work and all that hard work seems to have been for nothing.