Why Product Thinking is the next big thing in UX Design
Nikkel Blaase

Good article, but how this is different from what we see in the already classical interaction design literature, like About Face, from Alan Cooper, or Designing for Interaction, from Dan Saffer? Maybe Alan Cooper would call it “Goal Directed Design”. I think that it’s not a new thing, it’s only a thing many designers have neglected along their careers.

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