Highlighted by Carlos Lopez
From User Research is Overrated by Jonathan Courtney
… concerns about this wasteful process, Jake Knapp started writing about GV’s Design Sprint process. The focus is on getting to a tangible result ridiculously fast (4–5 days) and skips intensive up-front research in favour of immediately testing a high-fidelity (realistic) prototype. The idea really resonated with me as it matched the kind of real-life, practical results we were se…
From User Research is Overrated by Jonathan Courtney
…ual product, we figured out that even though it was nice to “have the user in mind” when designing, the useful data came from the first user tests, not the research. In fact, more often than not, the personas and other documentation just started gathering dust whil…