The spoon, Product Experience.

Design functionality.

Carlos Pariente
Dec 3, 2016 · 2 min read

I am not a soup guy but, se all know the soup is eaten with a spoon. It is obvious. The fork is the worst thing you could use to have a soup. Awful. I know ir first hand: once I tried to take a soup with a fork and it was a very bad experience. I ended up hungry.

The begining:

Was the spoon before the wheel? I mean… When did someone decided to create a tool with a concave end? It is a tool with a very defined utility. How can it be so perfect? (Is it?).

The spoon is ugly, has no apparent mystery. It fulfills its function without expectations.

In fact, the spoons I have in my house are made of metal. I think they have a small ornament highlighted in the material itself. They are old fashioned ornaments. They are not flat ornaments or material design. But I dont care. In fact I have never noticed, so you see the importance I have given it.

My spoons don’t have any colours or shape different than the others. When I use them, they don’t even make my cereal taste better. They are just spoons, but spoons that allow me to have soup for dinner. Believe me, when I want to have soup, i just want to have it and not get any surprise.

Once I bought a “fork-spoon” and it was then when I realized I didn’t use it. I like an object to have a function and to fulfill it perfectly. Every object serves for something. I do not like something that covers several needs but without reaching an optimal result in any of them.

The result:

Far from having a nice design, the functionality should prevail. Design should be viewed as a discipline that solves problems. The aesthetic will come later to add value to the product.

Carlos Pariente

Written by

Global Visual Design Lead at BBVA