This was a case I did in Aug-Sept of 2023, which was the initial screening for a Strategy & Operation role at Clipboard Health. Again like my other case study posts, this isn’t intended to serve as an interview guide. This submission got me into a subsequent 30-min interview where I walked through my thought process with a member of the team. While it may not be an exhaustive guide, this post can still serve as a useful point of reference and offer useful insights. Without further ado, let’s dive in.
Case Prompt — Lyft Toledo
Clipboard’s marketplace users “book a transaction in the future,” as is true for other apps with which you may be familiar. So we use the analogy below to leverage that familiarity.
Pretend you’re the pricing product manager for Lyft’s ride-scheduling feature, and you’re launching a new city like Toledo, Ohio.
The prevailing rate that people are used to paying for rides from the airport to downtown (either direction, one way) is $25. The prevailing wage that drivers are used to earning for this trip is $19.
You launch with exactly this price: $25 per ride charged to the rider, $19 per ride paid to the driver. It turns out only 60 or so of every 100 rides requested are finding a driver at this price.