…Twitter lacked a clearly defined business plan. Turns out changing the world isn’t a business plan. Now I am not a business expert. In fact, I know jack shit about business plans. So I won’t go into details about how or why or whatever else because I’d be making it up, and the internet is full of hot takes on this already. Some of them are written by smart people.
…s in letterforms like the lowercase “r” in Letter Gothic and the lowercase “a” in Bureau Grotesque. They both have that same, lazy hang to them, like an arm draping off the side of a bed on a Saturday morning. That similarity in letter construction is all that’s needed to make this combination hit home.