Apparently It’s “Shoppies” Season
Megan Reynolds

I’ve read some theories (studies?) about how online shopping (or using Tinder) soothes part of our lizard brain that wants to hunt and gather. In shopping as in online dating, the act of searching and adding items to our cart, or swiping right can be a means to itself.

I tried to find a good article to link here, but the best I was able to find at the moment was behind a paywall.