5 Best tools for conversion rate optimization (CRO) & A/B-testing
My personal favorites lately
1. Visual Website Optimizer (VWO)
VWO is a tool that provides split test for $49 / monthly. They also have a free trial which will give you the opportunity to test the service for 30 days or for 1,000 sessions. You are able to modify, remove, and edit objects on your pages using the Visual Website Optimizer editor. Additionally, you can combine & test different images, design & copy web forms. Finally, you will be able to see the result of the tests, and implement the edits directly on-page.
Price: Free for up to 1,000 visitors
Optimizely is a company that develops customer experience optimization program for businesses. Their platform provides A/B testing, multivariate testing and multipage — such tools are helpful when adopting data-driven decisions. They also offer a testing product for both mobile and desktop, as well as a testing solution for iOS devices.
Price: A free starter pack / Custom made plan
Fivesecondtest is a service that will help you collect customer feedback on your new landing pages without changing any objects on your page. Your new layout will be shown for 5 seconds, and later the user will be asked a number of questions. Feedback is provided as responses to the questions and will help you identifying the most important objects that the visitor remembers.
Price: Free (20 replies)
Unbounce is a landing page service that allows you to create excellent landing pages without any technical skills. The users can choose from various templates or create one from scratch. Unbounce can be used to test out new page layouts or set up landing pages for your PPC campaigns.
Price: Free trial
5. Google Analytics
Google Analytics is a tool that provides detailed statistics about the traffic on your website as well as the traffic sources. It also measures conversions and sales, and it’s the most commonly used website measurement service.
Google Analytics can track visitors from all kinds of referrers, including social networks and search engines, referring sites and direct visits. Furthermore, its tracking features pay-per-cick networks, display advertising, and email marketing.
The latest Tweets from Carl Zetterberg (@carlzeta). Byggt & optimerat webbplatser i över 10 år. Internet-nörd som…twitter.com